Home > Artist Tips > Business Cards: Only order small amounts!

Business Cards: Only order small amounts!

Business-cards

 

Paying $80 for 2,000 full-color, 2-sided, extra heavy business cards seemed like the greatest deal ever, at least until I threw more than half of them in the trash. I saved a three inch stack and dumped one un-touched sleeve of a thousand and a little over a quarter of the other sleeve into a garbage bag. Where did I go wrong?

First, I over estimated how useful paper business cards are in the digital era. I gave many away but not as many as I had hoped I would disperse. People rarely take any business cards or fliers from art gallery shows and festivals. Leave all the stacks you want, maybe a few will be taken, a dozen at most. You can offer business cards to people but my person-to-person hand outs were a really low number. I’m not pushy about promoting myself. Foisting business cards off on lots of people in person seems tacky. People will accept the card to be polite but that does not mean they want it. I should have been more aggressive in stuffing business cards into any fish bowls on counter tops at local restaurants to win a free hot dog or sub sandwich. That could have been more useful, tackiness notwithstanding.

Designing for a small space to encapsulate yourself is challenging. I had gone with the Pop art series as my most formal but more interesting work. I like that I used visual cues to help people remember my work. My second mistake was in using them because the paintings I did later in the Pop series came out a lot better, were visually stronger and made the prior works on the business cards immediately dated. Being saddled with over 1,500 dated business cards was made worse when I ditched Tumblr for WordPress, making the blog URL incorrect. I still used the cards just to use them, but I was not happy about how fast they aged.

The larger quantity order reflected my ambitions for promotion: a low cost solution to advertising myself. Advertising is mysterious and expensive and business cards are easy to understand and affordable. Printers want to make money from larger orders and buying 2,000 business cards seemed cost effective –compared to a smaller print run– as the price per card dropped with a bigger quantity ordered.

I recommend to order a small quantity, maybe start with 200 to 500 and see how fast you really use your business cards. Write when they arrive on the box they come in and then note at what point they are out of date for you. How fast they seem dated will depend heavily on the design and where your art work goes over time. At least with a smaller number of business cards, you are not stuck with an outdated design or old information. If you like what you have, you can always order more.

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Categories: Artist Tips
  1. July 16, 2014 at 8:14 am

    Ouch. Not a fun lesson to learn. ~hugs~

    • July 16, 2014 at 11:00 am

      Ha ha, I feel worse for wasting valuable trees! Sorry, trees.

      • A. Catherine Noon
        July 16, 2014 at 12:20 pm

        Maybe we can make paper from them?

      • July 16, 2014 at 1:57 pm

        Totally coated in plastic, so I fed them to the Eastside Landfill. I’ll wave to them when I drive on the Bishop Ford. 😀

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